Industry
Pharmaceutical Tech
- B2B
MAP
CRM
Goal
Develop a responsive website to improve conversions and bring the new brand refresh to life.
Challenges
Bringing the new brand to life.
The Vetsource team was eager to develop a new corporate site to reflect the fantastic rebranding effort recently completed with INDUSTRY, a local design agency.
< 15% web conversions.
Less than 15% of web leads were completing the online enrollment process, costing the business time and money on excessive phone follow-ups.
No time to waste.
With the biggest trade show of the year on the horizon, the team needed to get the website launched in 9 weeks. We did it in 7 🙂
Highlights
Design for the web
Leaned on the new brand guidelines to elevate the design and improve the overall web experience.
Simplify the signup process
Identified process breakdowns and optimized the online enrollment experience to double conversions in 30 days.
There's no I in TEAM
Simplo, INDUSTRY, and Vetsource worked together to provide prompt and consolidated feedback at each phase of the project. The effective collaboration was the #1 success factor.
“Our experience working with Simplo to launch our corporate website was incredible, and they exceeded all expectations. We can’t wait to find additional projects to collaborate on!”
Results
2X Signups in 30 days
by bringing the new brand to life
We worked closely with the Vetsource marketing and leadership team to ensure their vision for the new brand came to life. Along the way, we identified actionable steps to simplify the online enrollment process – increasing conversions from 15% to 32.2% in 30 days.
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