Industry
Global Payments
- B2B
MAP
Goal
Prepare the startup for a successful go-to-market launch.
Challenges
Ever changing startup environment.
Between developing the product and obtaining licenses to sell globally, the team was stretched thin and needed help creating an effective go-to-market strategy.
Breaking through the noise.
Building a brand from scratch is always challenging. The key? Unique positioning to stand out in a crowded marketplace.
Building the marketing ecosystem.
Effectively evaluating and implementing marketing and sales technologies to prep the company for the first years of operations.
Highlights
Market research, positioning and go-to-market.
We began by identifying verticals, accounts and prospective buyers with business problems the brand was uniquely positioned to solve. The findings informed the creation of our messaging strategy and go-to-market plan.
New brand. New website.
We created the core brand elements from the ground up, leading to the design and development of the corporate website.
Minimum viable marketing infrastructure.
Technology and Data: configured and integrated the website, Act-On and internal database.
Cornerstone Content: created the content to fuel marketing campaigns, such as eBooks, One Sheeters and Digital Quizzes.
Automated Campaigns: built a compelling Welcome track and all automated trigger messages.
“I’ve had the pleasure of working with Manu for over three years, during which time I have relied on his expertise in lead generation and marketing automation to meet my marketing goals. He is an indispensable member of our extended team!”
Results
Built the foundation for success
in partnership with Transactive
Together we solved complex challenges and created the blueprint for success including:
- Go-to-market strategy
- Brand and positioning
- Technology and analytics
- Content and automated funnels
At the time of this writing, Transactive is obtaining the licenses needed to officially launch.
Boosting Your Bragging Rights
We take pride in creating great work to help you succeed and achieve your goals.
Schedule your 30-minute consultation.