Industry
Shipping Tech
- B2B
MAP
CRM
Goal
Spark sales opportunities with senior executives at Top 500 retailers.
Challenges
"Dead" list
The team was tasked with targeting a small list of cold leads, comprised of unengaged senior executives at Top 500 retailers
No insights
Previous cold calling and email attempts netted zero results making it difficult to understand which messages and offers may resonate best with this audience.
Pressure from above
Marketing was under enormous pressure to generate sales meetings for two different solutions. Determining the best strategy to accomplish this with limited bandwidth was overwhelming.
Highlights
STOP. Evaluate and segment
Analyzed the available data and content to create mini target segments and inform the successful campaign strategy.
New templates, Good ol' tactics
Built new High-Conversion Master Templates, and leaned on proven email tactics such as the “Second Chance”, the “Pick the Plums”, and the “Power Forward”.
High-performance automation
Implemented our 5-Step Blueprint to launch role based automation with optimal Salesforce integration – enabling sales to pause, suppress and re-nurture leads.
Results
5 new sales opportunities
with Top 500 retailers
Booked face-to-face meetings with senior executives at target accounts like Barnes & Nobles and Lush.
Built the foundation
for success
The team adopted new templates, best practices and tactics to dramatically improve campaign results and time to launch.
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